As many great American business stories, American Frame started in a family garage. Ron Mickel was an entrepreneur who had a small hardware store in Toledo, Ohio, starting in the 1960s. He offered custom framing along with the usual tools and garden supplies. In the early 1970s, aluminum sectional frames were created; these frames could be custom cut like wood, enabling do-it-yourself framing in a modern, new material. Seeing a potential for reaching customers nationwide—and having an interest in starting a mail-order business—Ron put an ad in American Artist magazine. Soon the frame orders were rolling in and the entire family began assembling orders and shipping them from the garage. Today, three generations of the family work together in Maumee, Ohio, to continue the tradition of offering fine frames and custom framing.
American Frame provides two product types for Room & Board: frames and framed fine art prints. In many cases, the company both prints and frames the art, using cutting edge printing technology and archival materials.
Fine art printing requires special training and a deep understanding of the printing process to ensure the integrity of the colors and to capture the artist’s true intent. Frames must live up to these standards as well enhance the beauty and quality of the print. Building frames requires selecting the finest lengths of wood or metal, meticulous cutting and fitting together the corners to ensure a strong, smooth joint. Experienced framers create pieces like vintage and found-object wall art, ensuring the items are properly mounted for a beautiful, lasting work of art.
The company believes in sourcing raw materials and manufacturing within the U.S. whenever possible. American Frame also distributes metal, wood and paper scraps to other companies for reuse and uses recyclable cardboard packaging as much as possible to minimize the use of foam, ensuring that all art and frames arrive safely and are ready to hang.See all American Frame Products