Sielaff builds on a tradition of quality American workmanship, creating enduring furnishings that combine thoughtful design and attention to detail.
After emigrating to Iowa from Augsburg, Germany as a young boy, Ulrich Sielaff discovered his love of furniture design in the family workshop. His engineer father and craft-focused mother encouraged him to create beautiful, practical things. Years later, with an innovative idea for a shelving system, Ulrich left his corporate engineering career to design furniture. The Sielaff Corporation was born in his garage, where he taught his own sons, Alex and Jason, to develop an appreciation for craft and hands-on innovation.
Now, the brothers are part of their father's business in historic Mineral Point, Wisconsin—a town where 19th century Cornish miners left distinctive stone buildings and a spirit of craftsmanship that withstood the test of time.
The legacy lives on at Sielaff, where they transform raw material, blending age-old artistic hand work and new technology with a creative and engineering spirit. Skilled metal artisans, descendants of the European craftspeople who settled the area, create most of our stainless steel furniture and bases, as well as modern lighting designs.
Sielaff makes tooling and machinery specific to pieces that they produce exclusively for Room & Board. "We don't just 'make' furniture," says Alex. Collaborating with us on beautiful design, Sielaff follows through with a precise attention to detail—from hiding a screw to cleaning up the under-side of a piece. You see that commitment to perfection in our Portica collection, for example, with its flawless joinery and unique finish.
Design with a Difference
Common sense and practicality are part of the culture of this company. Along with minimizing waste, making efficient use of space and recycling hot air from their compressor, Sielaff sources metal that by nature contains a high degree of recycled material. In addition, they ensure that their wood comes from certified sources.
Along with donating scrap metal to the regional technical college, Sielaff is a big supporter of its training programs. "There should always be opportunities available to develop skills such as welding, machining and good craftsmanship..." says Ulrich.