While most companies have marketing departments that focus solely on selling more, our work begins with strategies to build relationships with our customers to help them create homes they love. Our Marketing Insights group uses data and analysis to create an understanding of our customers and to inform future strategies. Our Photo team executes all photography featured in our catalog and web site to not only inspire, but also educate customers on the details of our furniture and accessories. The Creative team communicates Room & Board's brand values and unique point of view by creating cohesive messages and design treatments across all channels and customer touch-points. The Advertising/PR team is focused on print and online advertising, relationships with the media, strategic partnerships and special events.
The Facilities team partners with store and delivery locations, as well as our Central Office to maintain our buildings in a way that supports an exceptional customer experience and a safe and comfortable environment for our staff members. They also serve as the primary contact point for the physical security of our facilities. They also work with architects, contractors and state and local authorities during construction projects. This team is also closely tied to many of our sustainability efforts, acting as a resource for initiatives that include recycling, energy usage and waste management, and were an integral part in obtaining our Central Office's gold-level LEED certification.
Our Finance team plays several vital roles within Room & Board. They lead the strategic planning process as well as manage traditional accounting functions to produce monthly financial statements and reporting packages. The Finance team also plays a role in protecting the company's intellectual and physical assets. They are committed to helping the company identify a series of core measures that are fundamental to understanding the health of the business today as well as into the future. All of the efforts of this team help Room & Board to respond and adjust in a way that is meaningful to the financial health of the business.
Our Human Resource team is different in that we rely on philosophies and Guiding Principles to lead our work, more so than policies and rules. By doing so, we create a flexible, respectful environment where staff members are challenged to meet their potential and treated as valuable individuals.
The Recruitment team is guided by the belief that every individual should find their life's work and strive to hire individuals that support the long-term success of the business. Our Human Resource Managers support staff members and partner with leaders to ensure a rewarding and enjoyable work experience. Our Wellness team provides resources for staff members and their loved ones to live healthy and full lives. Lastly, the Communications area ensures that consistent, timely and meaningful information is shared in a manner that strengthens our culture and improves productivity.
The Information Technology team provides long-lasting technical solutions that support business growth and improve productivity company-wide. The Information Technology team provides the infrastructure and support which enable our teams to use all our technical applications to their full potential. They are the contact point for the user experience within Room & Board and work closely with the Business Systems team to ensure that any technical solutions used by Room & Board are introduced to our staff members efficiently and clearly.
The Business Systems team provides technical and process improvement solutions that support business growth and improve productivity. Our Business Analysts act as liaisons between departments across the company and leverage current technology to ensure work is done as efficiently as possible. Individuals working on Enterprise Development have a deep understanding of the SAP technology that Room & Board currently uses. They use their business insight and knowledge to create the best technical and process solutions for Room & Board.
At Room & Board the Merchandising and Vendor Management teams work together as one Product team to provide value to our customers by creating timeless, well-designed furniture and accessories that enhance their home and their lives. Our Merchandising team manages the product development process through a thoughtful understanding of market needs, trend analysis and pricing to ensure we offer product that meets the needs of our customers. They work closely with the Retail and Brand teams to develop marketing and education strategies.
Our Vendor Managers develop and nurture relationships with our vendors. They manage product quality as well as availability through forecasting and inventory planning. They also work closely with our vendors to establish mutually beneficial long-term strategic goals.
This group of administrative professionals is committed to providing our Central Office staff with an array of administrative support. As the first impression of our Central Office, they create a welcoming environment for all visitors. Additionally they coordinate companywide meetings and travel.
The Web Development team creates, enhances and maintains our Java-based and database driven applications to meet Room & Board's business needs. They use their technical skills, along with business insight, to create world-class technical solutions for our website and overall business. This team is encouraged to explore creative technical solutions to help the company perform at its best.
This team is dedicated to creating an extraordinary customer experience via roomandboard.com that is meaningful, seamless and enhances our other channels of customer interaction. They ensure that our online store represents our assortment in a way that supports our customers' decision-making process as well as create a service hub to support and strengthen our customers' overall relationship with the Room & Board brand.