Room & Board loaned this company some of the furniture in this post. We partner with companies who are already fans of our brand for the most meaningful connections. All opinions expressed are their own.

The Goal

Reva, a new high-rise apartment building in Arlington, Va., needed fully furnished model units to create an inviting atmosphere that would elevate the resident experience and stand out in a competitive market. They turned to Room & Board for furniture and decor that would help bring the building’s vision to life.

The Process

Room & Board’s Washington, D.C., commercial design experts created digital presentations and guided showroom visits for the Reva team. They collaborated to choose pieces that complement the building’s style, ensuring each selection aligned with the aesthetic and functional goals of the units.

On installation day, the Room & Board team’s attention to detail ensured everything came together effortlessly. The pieces were placed with precision, allowing the model units to shine as beautifully designed spaces. “The process saved our team time, energy, and logistics,” shared Will Greer, Senior Director of Residential Operations Design, JGB SMITH .

The Result

The thoughtfully designed model units reflect a cohesive experience, helping to make a positive, lasting impression on potential residents. The spaces provide the leasing team with an opportunity to answer detailed questions about specific Room & Board pieces, further enriching conversations with prospects.

This attention to detail demonstrates the building team’s commitment to making residents feel at home, even before they move in. “It’s been a dynamic way to showcase our community and ensure we stand out in the best way possible,” added Will.

Working on your own residential or commercial project? Learn how Room & Board for Business can help.