June 15, 2021
- Types of Information We Collect
- How We Collect Your Information
- Cookies and Similar Technologies
- How We Use Your Information
- How We Share Personal Information
- Security of Your Information
- How To Manage Your Personal Information
- Rights of European Union Residents
- Information for California Residents
- Our Contact Information
If you are a resident of the European Union, please review the “Rights of European Union Residents” section and if you are a resident of California, please review the “Information for California Residents” section. Any terms used in the “California Consumer Privacy Act” subsection have the same meaning as defined in the California Consumer Privacy Act (Cal. Civ. Code Section 1798.140).
Types of Information We Collect
The information we collect may include:
- Contact information, such as name, address, telephone number, and email address
- Payment information, such as credit card number, bank card numbers, check and other payment details
- Order and refund history
- Demographic information, such as age, estimated income, household information, and occupation
- Information about the devices you use to shop online, and browser information such as location information, MAC addresses, IP addresses, Cookies and other online identifiers
- Information about your interests, preferences, and purchase history
Information may be collected from you if you interact with us on social media sites such as Pinterest, Facebook, Instagram, Twitter and YouTube.
In order to provide the products and services you request; we need to collect your personal information. If you do not provide the information requested, we may not be able to fulfill your request.
We do not knowingly collect personally identifiable information from people under the age of 13. Our websites are not targeted to people under the age of 13.
While we do not store or save credit card or financial account information, we or our third-party vendors use credit card or financial information you provide to process purchase transaction(s).
How We Collect Your Information
We collect information about you in a variety of ways through our website, our stores and mailing list.
Information You Provide to Us
Online Order Information
When you make a purchase from our website, we ask you to provide us with information about your purchase such as your name, email address, billing address, shipping address, phone number, and payment information.
When you schedule a free design services appointment with a Design Associate to occur either remotely or in a store, we ask you to provide us with contact information including your name, email address, and phone number.
When you visit one of our stores, our Design Associates may ask you for information including your name, email address, billing address, shipping address, phone number, and payment information in order to process your purchase or other requests.
If you sign up for an online account through our website, we may ask you to provide your email address, password and ZIP code. You do not have to create an account to make a purchase. If you are signed into your account while you complete an online purchase, your online order information will be saved to your account. We do not store or save credit card information. We will also save your product preferences and past purchase history.
If you would like to receive marketing communications from us, you may do so by signing up on our website, by phone or in our stores. We will ask you to provide your email address and ZIP code so we can send you email. We will ask you to provide your name and address so we can send you a catalog and/or other marketing communications by mail.
Communicating With Us
When you call, text, email, chat or interact with us on social media platforms, we collect the content and communication method. For example, if you email us, we will collect your email address; if you send us a text message, we will collect your phone number.
Information We Collect Through Your Interactions With Us
When you visit our website we may collect anonymous, non-personally identifiable information such as your IP address, domain server, type of device, type of web browser, and address of referring site, which may be used for web analytics, to approximate a user’s location, monitor fraudulent orders, and to diagnose problems with our server and administer our site. We may also collect shopping preferences and information about how you interact with our site.
Third-party Service Providers
We may also collect information from other sources. These sources could include joint marketing partners, data analytics firms, public databases, publicly available social media pages, and other third parties we work with.
Information We Aggregate and Derive
We may aggregate and/or anonymize personal information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose, as permitted by law. For example, we may calculate the percentage of our website users who have a particular ZIP code.
Cookies and Similar Technologies
Cookies and Tags
Third-party Service Providers
If you would like more information about this practice and to opt out of having this information used by our third party service providers, visit the Network Advertising Initiative’s Consumer Opt-out page.
How We Use Your Information
We use your personal information to provide you with our products and services and to operate our business. For example, we may contact you to answer your questions, to fulfill orders, or to obtain billing or payment information. We may also follow-up on prior orders, respond to your comments to ensure your satisfaction, and contact you with additional information.
We may also tailor our website to provide you with a more relevant or improved experience. We also analyze your behavior on our website and the data you share to ensure that the activity is not fraudulent. Your purchase information will also be used for other business-related purposes like financial reporting and accounting.
We may also use your personal information to fulfill a contract with you, or to comply with other legal obligations. For example, when you make purchases online, we process your information to fulfill our contractual obligations. When you visit our website, we may use your browsing data to improve our site’s usability. When you engage with us online, we ensure that you are not attempting to defraud us or our customers.
Providing you with Products and Services
We use your information to process, fulfill and communicate with you about your orders, respond to your customer service inquiries, allow you to use in-store and online technologies, and to inform you of policy or product changes that may impact you.
For Marketing Communications
We may send you marketing communications in accordance with applicable law, including mail, email, text messages, phone calls, or social or digital communication. Our communications may include information about products, services, sweepstakes or other promotions.
For Business Reporting and Providing Personalized Services and Ads
We use your personal information so we can tailor an experience for you that matches your interests. We may also aggregate your personal information to analyze or predict our customers’ preferences, with the goal of improving our products or services.
Allowing You to Participate in Events
Sometimes we use your personal information to allow you to participate in our store events or other promotions. Some of these events may have additional rules about how we will use and disclose your personal information.
For Other Business Purposes
How We Share Personal Information
We may share your personal information with third parties who provide services to you or us, with promotional partners, with social media companies, or with other third parties as needed to carry out our business, or comply with a legal obligation.
Orders and Fulfillment
We use personally identifiable information from your order to fulfill your order. In doing so, your personally identifiable information from an order may be used or shared among our different offices, representatives or service providers such as the store, our Customer Care office, our warehouses, our headquarters, the manufacturers of products you have purchased, the freight carriers used to deliver products to you, installers or designers we have engaged to assist with your order, or our credit card merchant banks or other bankers.
Other Third-party Service Providers
Room & Board, Inc. also uses third parties to provide other services to you or us. This includes managing customer information; sending marketing communications; conducting surveys; hosting websites; analyzing data; or providing network security, accounting, auditing, and other services. We do not authorize these service providers to use or disclose your information for purposes other than why we have retained them.
Sweepstakes or Contest Partners
Public Posting and Social Sharing
Your comments on our website, social media platforms, blog or online reviews are accessible by other members of the public.
We may also disclose personally identifiable information to others if we are required to do so by law, to protect and defend the rights of Room & Board, Inc., or in the event of a corporate sale, merger, reorganization, dissolution or similar event.
Security of Your Information
The security of your personally identifiable information is important to us. Although we cannot guarantee against loss, misuse, alteration, unauthorized disclosure or destruction of data, we use commercially reasonable security measures to protect you from such occurrences.
We will keep your personal information as long as we need to fulfill the service you requested. We will also keep your information to fulfill our obligations like preventing fraud, meeting regulatory requirements, resolving disputes, improving our services or maintaining security. Each of these obligations will be fulfilled as consistent with applicable law. Non-personal information that has been made anonymous and aggregated may be kept for a longer period of time.
We have a variety of technical and organizational security measures designed to protect you and your personal information. We will never send you an email asking for account information, your username, password or credit card information. Please contact us if you received a suspicious email that appears to be from Room & Board.
Please do not send us or disclose any sensitive personal information that we did not specifically request. This includes information such as social security numbers, racial or ethnic origin information, political opinions, religious beliefs, health information, and criminal background.
Security and Encryption
Our website allows you to shop our catalog and place orders by use of an e-commerce system that may be provided, in whole or in part, by one or more third party e-commerce providers. Our website uses industry standard encryption methods such as secure-socket layer (HTTPS) technology to protect your information while in transit between your computer, our computers, and our third-party providers’ systems. Once your order has been received by us, we process and fulfill your order using our normal ordering system subject to the privacy policies described above. Our third-party e-commerce providers are under contract with us to maintain the confidentiality and security of your sensitive personal information, and not to use it for any purpose other than assisting with the transactions in your own orders.
Links to Other Sites
How to Manage Your Personal Information
If you wish to review and/or make changes to your personal information or communication preferences, you can do so in one or more of the following ways:
Your Website Account Information
To correct, change or update the information in your web account (email, password, billing and delivery addresses), go to: www.roomandboard.com/account/
If you opt-in to receive emails when you are online, in a store, or speaking with us on the phone, you are giving us permission to send you emails. These emails may include promotions of products or services or targeted communications based on your behavior, geographic location, wish list activity or cart activity. You may opt out of future marketing emails in any of the following ways:
- follow the instructions at the bottom of each marketing email you receive
- visit the following URL: www.roomandboard.com/unsubscribe/
- call Customer Care at 800.301.9720
Catalogs and Direct Mail Marketing
Participating in our catalogs and other promotional mail is optional. You may opt out of mailings by visiting roomandboard.com/mailinglist.
Opting Out of Digital Ads
You may opt out of digital ads by visiting Ad Choices, which is powered by the Digital Advertising Alliance (DDA). Opt out of: Experian, The Trade Desk, and Facebook. Things you should know:
- The action described above will remove interest based advertising. You may still receive ads, but not targeted ads.
- Submitting opt outs as described above will only block ads within the browser you are currently using. You must complete the same steps from within each browser that you use.
- The opt out is primarily applied by using a stored opt out cookie. If the browser blocks cookies, the opt out may not work.
- The opt out will not work for mobile apps. If you wish to block ads within apps, go to: https://youradchoices.com/appchoices.
- Other reference URLs:
Rights of European Union Residents
If you are a resident of the European Union, you have the right to manage your personal information or to make requests regarding your personal information. You can:
- Review the personal information we have about you or request a copy of it
- Ask us to update or correct inaccurate personal information
- Ask us to delete your personal information
To exercise your rights, contact email@example.com.
Information for California Residents
California Consumer Privacy Act (the “CCPA”)
California law requires businesses to disclose information regarding the rights of California residents pursuant to the CCPA. We have decided to allow all of our customers, regardless of place of residence, to exercise rights under the CCPA. At our sole discretion, we reserve the right to discontinue our current policy of allowing non-California residents to exercise such rights. Any terms defined in the CCPA (Cal. Civ. Code Section 1798.140) have the same meaning when used in this subsection.
You may request that we disclose to you the following information covering the preceding 12 months:
- The categories of personal information we have collected about you;
- The categories of sources from which the personal information was collected;
- The business or commercial purpose for collecting or selling personal information;
- The categories of third parties with which we share personal information;
- The categories of personal information about you that we have sold and the categories of third parties to which the personal information was sold;
- The categories of personal information about you that we have disclosed for a business purpose and the categories of third parties to which the personal information was disclosed;
- The specific pieces of personal information we have collected about you.
You may request the disclosure of the information listed above by calling 800.301.9720 or submitting a request at firstname.lastname@example.org. Such a request may be referred to as a right to know request. Pursuant to California law, we will verify your identity before complying with any such request.
You have the right to request that we delete any personal information about you that we have collected from you, and that we direct any service provider to delete such personal information from its records. Such a request may be referred to as a request to delete. However, pursuant to the CCPA, your information may not be deleted under certain circumstances, including where maintenance of your personal information is necessary to: complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, to provide a good or service that you requested or that is reasonably anticipated within the context of your ongoing business relationship with us, or to otherwise perform a contract between us and you; to detect security incidents, protect against or prosecute fraudulent or illegal activity; to enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us; to comply with a legal obligation; or to otherwise use your information internally in a lawful manner that is compatible with the context in which you provided the information. For more information about these and other situations in which we may not delete your information, please see Cal. Civ. Code Section 1798.105(d).
You may request the deletion of such information by calling 800.301.9720 or submitting a request at email@example.com. Before deleting your personal information, we will verify your identity, as required by the CCPA.
You may use an authorized agent to submit a right to know request or a request to delete. To use an authorized agent, you must provide the agent with signed permission. In addition, you may be required to verify your own identity with us and confirm that you provided the agent with permission to submit the request. We may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf. Such requirements, however, will not apply where you have provided the agent with power of attorney pursuant to Cal. Prob. Code Sections 4000 to 4465.
We will not discriminate against you because you exercised any of your rights under this section, including, but not limited to, by:
- Denying goods or services to you;
- Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
- Providing a different level or quality of goods or services to you;
- Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may charge you a different price or rate, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your data. In addition, we may offer financial incentives, including payments to you as compensation, for the collection of personal information, the sale of personal information, or the deletion of personal information. We may also offer a different price, rate, level, or quality of goods or services to you if that price or difference is directly related to the value provided to us by your data. We will notify you of such financial incentives. We will enter you into a financial incentive program only if you give us prior opt in consent which clearly describes the material terms of the financial incentive program, and which may be revoked by you at any time. We will not use financial incentive practices that are unjust, unreasonable, coercive, or usurious in nature.
In the preceding 12 months, we have collected the following categories of personal information about California residents from the following sources and for the following purposes. The CCPA requires that we reference specific categories of personal information enumerated in the CCPA. We may collect only certain pieces of personal information described in a given category and may not collect certain other pieces of personal information described in each category.
Category of Personal Information Collected
Category of Source of Collection
Business or Commercial Purpose of Collection
Category of Third Party to Which Personal Information Disclosed
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, device identifiers, internet protocol address, email address, account name, or other similar identifiers. Geo-location data.
Any categories of personal information described in subdivision (e) of Section 1798.80.
Commercial information, including records of personal property, products or services purchased, obtained, or considered
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.
Inferences drawn from the above categories of personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
California’s “Shine the Light” Law
California’s “Shine the Light” law, Cal. Civ. Code Section 1798.83, gives California residents the right to ask companies once a year what personal information they share with third parties for those third parties’ direct marketing purposes. As permitted under California law, in lieu of providing this information, we have adopted a policy of permitting you to opt-out of such disclosures of your personal information. Once we process your opt-out request, we will not disclose your personal information for those third parties’ direct marketing purposes. To opt-out, please contact firstname.lastname@example.org.
California Minor Content Removal
If you are a resident of California, under 18 and a registered user of our services, you may ask us to remove content or information that you have posted to these services by contacting us at email@example.com. Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.
California Do Not Track Disclosure
Our website does not respond to Do Not Track requests with the exception of one cookie placed on our website. This cookie does respond to Do Not Track requests.
Our Contact Information
Room & Board, Inc.
4600 Olson Memorial Highway
Minneapolis, Minnesota 55422
Last updated: June 15, 2021