In the small northwestern Wisconsin town of Shell Lake, a two-hour drive from Room & Board’s offices in Minneapolis and about a mile down from the giant fish statue that notes you’re in walleye country, you’ll find Shell Lake Woodcrafters, a Room & Board partner since 1992. “There’s something special about our shared Midwestern roots,” says Dan Ringwelski, co-owner of Shell Lake.
Shell Lake makes Room & Board’s longstanding Linear cabinet collection. The Linear line began as showroom fixtures. Twenty-two years later, Linear offers more than 1,000 unique combinations between stock and custom options.
Over the years, our Delano storage, Fisher kitchen islands and Graham media consoles and accent tables have been added to Shell Lake’s roster of Room & Board collections. Each started as sketches in the Room & Board offices.
Every Room & Board piece that Shell Lake constructs is made one at a time with handcrafted attention to detail at each stage. “It’s about the people, not a piece of machinery,” says Craig Hanson, Plant Manager and Shell Lake employee since 1991. True to that, photos of Shell Lake artisans and craftspeople – among them fathers and daughters, mothers and sons, married couples – line the hall leading into the plant. “There are quite a few employees, like myself, who have been here since the beginning,” Hanson adds. “Manufacturing is a social issue.”
That personal touch starts as soon as an order is placed. Each and every custom Linear cabinet order is reviewed before production to ensure all the details line up. The paperwork for each order – whether stocked or custom – then gets assigned to its own cart which will travel the production floor from one stage to the next – from the mill room to assembly, to sanding, finishing and inspection.
Lumber from Wisconsin and Iowa is hand selected, with special attention to color and grain and then cut one board at a time.
Surveying the facility, the mini-manufacturing cells humming along, Craig Hanson smiles. “I’ve done everything. There’s nothing I can’t do. I feel most comfortable out here in the plant.”
Within a week on average, another finished batch of heirloom quality cabinets will make its way out of Shell Lake en route to Room & Board’s Minnesota distribution center. Before long, each of those cabinets or tables will be in one of our customer’s homes. And that’s when the real story begins.
Written by Jennifer Moore and photographed by Zach Herbst, Design Associates on Room & Board’s Shop From Home team.